B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
81%
81% -- conversion lift for TikTok Smart Plus advertisers (2025)
Adhering to TikTok Smart Plus best practices has resulted in up to 81% more conversions for advertisers.
- Reported as up to 81%
- Contingent on following specific best practices (10x CPA starting budget, no edits during 7-day learning phase)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
81%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
TikTok
Primary
Tier B
https://www.netconversion.com/article/beyond-the-scroll-nc-explores-tiktoks-innovative-future ↗
Source Article
The NetCon Vault
At NC, our approach to innovation thrives on constant evolution. We believe in achieving strategic "micro-wins" by continuously testing and adapting our methods. This commitment means staying at the forefront of every new update, beta, and AI advancement from our key partners, including TikTok. When…
Original Research
TikTok
· Original study ↗
Methodology
Reported as 'up to' 81% more conversions from Smart Plus best practices (10x CPA starting budget, no edits during 7-day learning phase), presented at TikTok Demand Gen Leadership Summit and relayed by agency NetCon.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
TikTok Smart Plus advertisers: 81% conversion lift. Source: TikTok (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/tiktok-smart-plus-conversion-lift
HTML Embed
<blockquote cite="https://lighthousedata.io/data/tiktok-smart-plus-conversion-lift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>81%</strong> -- conversion lift for TikTok Smart Plus advertisers<br><small>Source: TikTok (2025) · <a href="https://lighthousedata.io/data/tiktok-smart-plus-conversion-lift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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