B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
54%
54% -- cpm growth rate for TikTok (2024-05)
TikTok CPMs increased by 54% year-over-year according to Varos data.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
54%
Unit
Percentage
Data Vintage
2024-05
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Varos
Primary
Tier B
https://www.darkroomagency.com/observatory/varos-is-dtc-back-the-dtc-bull-market-as-of-may-2024-tikt… ↗
Source Article
Varos: Is DTC back? The DTC Bull Market as of May 2024 & TikTok Shop Advertising Spend Trends - Ep 20
Join us as Lucas sits down with Yarden Shaked, Co-Founder and CEO of Varos, as they deep dive on recent industry metrics for 7, 8, and 9-figure Shopify brands. The overall market is looking rather strong with revenue up across the board for most brands. The two explore the emergence of TikTok Shop a…
Original Research
Varos
· Original study ↗
Methodology
Varos aggregated ad account data across tracked Shopify brands
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
TikTok: 54% cpm growth rate. Source: Varos (2024-05). Via Lighthouse Intelligence -- https://lighthousedata.io/data/tiktok-cpm-up-54pct-yoy-2024
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<blockquote cite="https://lighthousedata.io/data/tiktok-cpm-up-54pct-yoy-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>54%</strong> -- cpm growth rate for TikTok<br><small>Source: Varos (2024-05) · <a href="https://lighthousedata.io/data/tiktok-cpm-up-54pct-yoy-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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