B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
23%
23% -- cpm growth rate for Facebook (2011)
Facebook ad CPM rates rose 23% since the first quarter of 2011 (through the fourth quarter of 2011).
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
23%
Unit
Percentage
Data Vintage
2011
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
TBG Digital
Primary
Tier B
https://www.adexchanger.com/ad-exchange-news/tuesday-01172012/ ↗
Source Article
CBSSports.com Partners With Developers For Apps; The Algo Of People; Measuring P&G Purpose | AdExchanger
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Big Media Apps
CBSsports.com announced that it will let developers create applications for use on its site as the company looks to emulate the models of Facebook and Apple among others. Yes, big media is getting its own ap…
Original Research
TBG Digital
· Original study ↗
Methodology
TBG Digital quarterly Facebook ad performance report
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Facebook: 23% cpm growth rate. Source: TBG Digital (2011). Via Lighthouse Intelligence -- https://lighthousedata.io/data/facebook-cpm-growth-2011
HTML Embed
<blockquote cite="https://lighthousedata.io/data/facebook-cpm-growth-2011" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>23%</strong> -- cpm growth rate for Facebook<br><small>Source: TBG Digital (2011) · <a href="https://lighthousedata.io/data/facebook-cpm-growth-2011" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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