B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
38%
38% -- cpm growth rate for Meta Ads (2025)
CPMs increased by 38% year-over-year on Meta Ads.
- Data derived from iClick-managed accounts 2024–2025
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
38%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
iClick Advertising
Primary
Tier A
https://iclickadvertising.com/resources/benchmarks ↗
Source Article
PPC Benchmarks 2026 | iClick Advertising
PPC Benchmarks
that don't lie.
Derived from $61M+ in managed spend across Google, Meta, and Shopping year-to-date. Not sourced from industry surveys, these are numbers from real accounts we run.
Channel benchmarks.
Google Search Ads
Meta Ads (FB + IG)
Google Shopping
How your vertical stacks up.
| I…
Original Research
iClick Advertising
· Original study ↗
Methodology
iClick-managed accounts, year-over-year comparison
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Meta Ads: 38% cpm growth rate. Source: iClick Advertising (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/meta-cpm-increase-yoy
HTML Embed
<blockquote cite="https://lighthousedata.io/data/meta-cpm-increase-yoy" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>38%</strong> -- cpm growth rate for Meta Ads<br><small>Source: iClick Advertising (2025) · <a href="https://lighthousedata.io/data/meta-cpm-increase-yoy" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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