B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
$6
$6 -- cost per mille for TikTok (Q1 2026)
In Q1 2026, TikTok's CPM fell to $5.50.
- Data tracked by Gupta Media aggregating billions of impressions
- May represent a cyclical low due to US regulatory uncertainty and inventory growth
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
$6
Unit
Currency Usd
Data Vintage
Q1 2026
Entity
Geography
CO
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Gupta Media
Primary
Tier B
https://webtools.co/articles/tiktok-vs-meta-cost-2026 ↗
Source Article
TikTok vs Meta Ads: The Cost Comparison Has Flipped in 2026
Historical analysis — Q1 2026 CPM data. See editor's note above for current figures.
The conventional wisdom used to be simple: TikTok is the expensive experimental channel, Meta is the workhorse where you know what you're paying. That's no longer true. As of early 2026, TikTok CPM has fallen to $5.…
Original Research
Gupta Media
· Original study ↗
Methodology
Per Gupta Media tracker aggregating billions of impressions; cited by webtools.co
Methodology documented
Segmentation
IndustryMedia
RegionCO
RoleAll marketers
Channelsocial
Cite this stat
Plain Text
TikTok: $6 cost per mille. Source: Gupta Media (Q1 2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/tiktok-cpm-q1-2026
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<blockquote cite="https://lighthousedata.io/data/tiktok-cpm-q1-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$6</strong> -- cost per mille for TikTok<br><small>Source: Gupta Media (Q1 2026) · <a href="https://lighthousedata.io/data/tiktok-cpm-q1-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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