B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
0.98%
0.98% -- average engagement rate for TikTok (2025)
TikTok posts have an average engagement rate of 0.98%, calculated as interactions divided by views multiplied by 100.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
0.98%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Rival IQ / industry benchmark reports
Primary
Tier B
https://www.bigdriftmarketing.com/post/benchmark-competitor-social-media-performance ↗
Source Article
How to Benchmark Competitor Social Media Performance
Original Research
Rival IQ / industry benchmark reports
· Original study ↗
Methodology
Calculation (Interactions ÷ Views) × 100
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
TikTok: 0.98% average engagement rate. Source: Rival IQ / industry benchmark reports (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/tiktok-avg-engagement-rate-2025
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<blockquote cite="https://lighthousedata.io/data/tiktok-avg-engagement-rate-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>0.98%</strong> -- average engagement rate for TikTok<br><small>Source: Rival IQ / industry benchmark reports (2025) · <a href="https://lighthousedata.io/data/tiktok-avg-engagement-rate-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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