B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
40%
40% -- conversion lift for Tier 3 insurance carrier using ForMotiv Conversion Solution (2025)
A Tier 3 insurance carrier using ForMotiv's Conversion Solution achieved a 40% conversion lift by targeting and nudging mid-intent shoppers to convert.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
ForMotiv
Primary
Tier B
https://formotiv.com/insurance-marketing-analytics-the-carriers-complete-guide/ ↗
Source Article
Insurance Marketing Analytics: The Carrier's Complete Guide
Insurance marketing analytics solutions available today tells you what happened already. How many people visited your site, or started an application, or bound a policy. They might provide some additional metrics like how long it took someone to get through the application. What they don’t tell you,…
Original Research
ForMotiv
· Original study ↗
Methodology
Vendor-reported client case study; lift from targeting mid-intent shoppers
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Tier 3 insurance carrier using ForMotiv Conversion Solution: 40% conversion lift. Source: ForMotiv (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/tier3-carrier-conversion-lift-40pct
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<blockquote cite="https://lighthousedata.io/data/tier3-carrier-conversion-lift-40pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- conversion lift for Tier 3 insurance carrier using ForMotiv Conversion Solution<br><small>Source: ForMotiv (2025) · <a href="https://lighthousedata.io/data/tier3-carrier-conversion-lift-40pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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