B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
$38
$38 -- cost per lead for Thumbtack home services advertisers (2025)
The average cost per lead for an example Thumbtack account was $38.
- Hypothetical/example CRM tracking scenario from agency post
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
$38
Unit
Currency Usd
Data Vintage
2025
Entity
Sample Size
75
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
AdLeverage
Primary
Tier B
https://adleverage.com/blog/how-to-lower-your-cost-per-booked-job-from-thumbtack ↗
Source Article
How to lower your cost per booked job from Thumbtack
Thumbtack has built one of the largest home services marketplaces in the country. The volume is real. The problem is that most operators use Thumbtack like a slot machine. They turn it on, leads come in, and they hope enough of them convert to justify the spend. Hope is not a strategy.
Thumbtack ROI…
Original Research
AdLeverage
· Original study ↗
Methodology
Agency-managed Thumbtack account example: 75 leads purchased in a month
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Thumbtack home services advertisers: $38 cost per lead. Source: AdLeverage (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/thumbtack-avg-cost-per-lead-38
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<blockquote cite="https://lighthousedata.io/data/thumbtack-avg-cost-per-lead-38" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$38</strong> -- cost per lead for Thumbtack home services advertisers<br><small>Source: AdLeverage (2025) · <a href="https://lighthousedata.io/data/thumbtack-avg-cost-per-lead-38" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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