B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
45%
45% -- response rate for people replying to branded text blasts (2026)
Up to 45% of people reply to branded text blasts they receive.
- Stated as an upper bound: 'As many as 45%'
Attribution:
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Lighthouse Research Team
Last verified:
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Evidence graded
Value
45%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
30
Freshness
92
Sources (4)
SlickText
Primary
Tier A
https://www.slicktext.com/blog/2018/11/44-mind-blowing-sms-marketing-and-texting-statistics/6/ ↗
Source Article
44 Mind-Blowing SMS Marketing and Texting Statistics [UPDATED]
44 Mind-Blowing SMS Marketing and Texting Statistics
Updated April 8, 2026
More than twenty years ago, American Idol invited millions of viewers to vote via text message, and consumers have been texting with their favorite brands ever since.
Texting apps were originally created for personal connecti…
Also cited by
2026-08-03
prnewswire.com
https://www.prnewswire.com/
2026-08-16
ppc.land
https://ppc.land/
2026-08-16
Original Research
SlickText
· Original study ↗
Segmentation
IndustryB2C
Channelsms
Cite this stat
Plain Text
people replying to branded text blasts: 45% response rate. Source: SlickText (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/text-message-response-rate-2026
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<blockquote cite="https://lighthousedata.io/data/text-message-response-rate-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>45%</strong> -- response rate for people replying to branded text blasts<br><small>Source: SlickText (2026) · <a href="https://lighthousedata.io/data/text-message-response-rate-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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