B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
52%
52% -- brand value growth rate for Tencent (2013)
Tencent's brand value increased by 52% year-on-year according to the BrandZ Top 100 Most Valuable Global Brands study.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
52%
Unit
Percentage
Data Vintage
2013
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
BrandZ (Millward Brown)
Primary
Tier A
http://www.sbrchina.com/sbr/2013-02-06/yum_wants_to_win_back_china_customers_with_new_ads.html ↗
Source Article
China Business Information
Original Research
BrandZ (Millward Brown)
· Original study ↗
Methodology
BrandZ Top 100 Most Valuable Global Brands study
Methodology documented
Segmentation
IndustryMedia
RegionGlobal
Cite this stat
Plain Text
Tencent: 52% brand value growth rate. Source: BrandZ (Millward Brown) (2013). Via Lighthouse Intelligence -- https://lighthousedata.io/data/tencent-brand-value-growth-2013
HTML Embed
<blockquote cite="https://lighthousedata.io/data/tencent-brand-value-growth-2013" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>52%</strong> -- brand value growth rate for Tencent<br><small>Source: BrandZ (Millward Brown) (2013) · <a href="https://lighthousedata.io/data/tencent-brand-value-growth-2013" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.