B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
55%
55% -- brand value growth rate for Apple (2022-07)
In July 2022, Apple's brand value grew by 55%, ranking top among the World's Most Valuable Brands.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
55%
Unit
Percentage
Data Vintage
2022-07
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
vergemarketing.agency
Primary
Tier C
https://www.vergemarketing.agency/blog/brand-persona ↗
Source Article
Brand Persona: How to Develop a Brand Personality to Attract and Keep Customers for Life — VERGE
How to Develop a Brand Persona and a Brand Identity
A 5-Step Workshop to Brand Personality
What Is a Brand and What is Branding?
I’m going to make a controversial statement: brands are people. No really. The best brands transcend marketing strategies and carefully crafted messaging platforms. They g…
Original Research
vergemarketing.agency
· Original study ↗
Methodology
Cited from brand valuation ranking; original methodology not detailed
Methodology documented
Segmentation
IndustryRetail
Company SizeEnterprise
RoleAll marketers
Channelcontent
Cite this stat
Plain Text
Apple: 55% brand value growth rate. Source: vergemarketing.agency (2022-07). Via Lighthouse Intelligence -- https://lighthousedata.io/data/apple-brand-growth-2022
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<blockquote cite="https://lighthousedata.io/data/apple-brand-growth-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>55%</strong> -- brand value growth rate for Apple<br><small>Source: vergemarketing.agency (2022-07) · <a href="https://lighthousedata.io/data/apple-brand-growth-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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