B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
27%
27% -- brand value growth rate for Brands with great advertising but weaker proposition and identity (2015)
Brand value grew by 27% over a 10-year period for brands perceived to have great advertising but a weaker proposition and identity.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
27%
Unit
Percentage
Data Vintage
2015
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
The Partners and Lambie-Nairn with Millward Brown
Primary
Tier A
https://deniseleeyohn.com/the-financial-value-of-brands-continues-to-rise/ ↗
Source Article
The Financial Value of Brands Continues to Rise - Denise Lee Yohn
The Financial Value of Brands Continues to Rise
Brands continue to grow in value, according to the analyses in Millward Brown‘s most recent BrandZ Top 100 Most Valuable Global Brands report.
Although I maintain my previously-expressed concerns with all brand valuation methodology — whether it is Int…
Original Research
The Partners and Lambie-Nairn with Millward Brown
· Original study ↗
Methodology
The Partners and Lambie-Nairn collaboration with Millward Brown, 10-year analysis
Methodology documented
Segmentation
IndustryB2C
RegionGlobal
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
Brands with great advertising but weaker proposition and identity: 27% brand value growth rate. Source: The Partners and Lambie-Nairn with Millward Brown (2015). Via Lighthouse Intelligence -- https://lighthousedata.io/data/advertising-only-brand-growth-27
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<blockquote cite="https://lighthousedata.io/data/advertising-only-brand-growth-27" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>27%</strong> -- brand value growth rate for Brands with great advertising but weaker proposition and identity<br><small>Source: The Partners and Lambie-Nairn with Millward Brown (2015) · <a href="https://lighthousedata.io/data/advertising-only-brand-growth-27" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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