B
Evidence Grade B
Verified
accuracy verified by the review judge
Safe to Cite
Dated
5%
5% -- purchase intent lift for Teads (2023)
A brand lift study completed by Teads across its inventory found that Dove's campaign increased purchase intent by 5%.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
5%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
95
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Source
MMA Global
Primary
Tier A
https://mmaglobal.com/casestudies/teads-partners-initiative-breakthrough-project-unilever-measuring-… ↗
Source Article
TEADS PARTNERS WITH INITIATIVE IN BREAKTHROUGH PROJECT FOR UNILEVER MEASURING ATTENTION LEVELS ACROSS DIGITAL PLATFORMS IN LATIN AMERICA
Original Research
MMA Global
· Original study ↗
Methodology
Teads brand lift study across its inventory for Dove campaign
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Teads: 5% purchase intent lift. Source: MMA Global (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/teads-brand-lift-purchase-intent-5-percent-2023
HTML Embed
<blockquote cite="https://lighthousedata.io/data/teads-brand-lift-purchase-intent-5-percent-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>5%</strong> -- purchase intent lift for Teads<br><small>Source: MMA Global (2023) · <a href="https://lighthousedata.io/data/teads-brand-lift-purchase-intent-5-percent-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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