B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
3%
3% -- influencer marketing budget share for TATA AIG General Insurance (2026-07)
TATA AIG General Insurance allocates around 3% to 5% of its marketing budget to influencer marketing.
- Reported as a range (around 3% to 5%)
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
3%
Unit
Percentage
Data Vintage
2026-07
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
TATA AIG / CMO interviews
Primary
Tier B
https://getreelax.com/blog/indian-brands-influencer-marketing-budget-2026/ ↗
Source Article
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Original Research
TATA AIG / CMO interviews
· Original study ↗
Methodology
Range reported (3%-5%); midpoint extracted. Stated by Head of Marketing Shekhar Saurabh
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
TATA AIG General Insurance: 3% influencer marketing budget share. Source: TATA AIG / CMO interviews (2026-07). Via Lighthouse Intelligence -- https://lighthousedata.io/data/tata-aig-influencer-budget-share-2026
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<blockquote cite="https://lighthousedata.io/data/tata-aig-influencer-budget-share-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>3%</strong> -- influencer marketing budget share for TATA AIG General Insurance<br><small>Source: TATA AIG / CMO interviews (2026-07) · <a href="https://lighthousedata.io/data/tata-aig-influencer-budget-share-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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