B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
2%
2% -- influencer marketing budget share for Indian brands (2026-07)
For most Indian brands, influencer marketing accounts for 2% to 10% of overall marketing spend.
- Reported as a range (2% to 10%) for most Indian brands
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
2%
Unit
Percentage
Data Vintage
2026-07
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
60
Freshness
95
Source
CMO interviews published via getreelax.com
Primary
Tier B
https://getreelax.com/blog/indian-brands-influencer-marketing-budget-2026/ ↗
Source Article
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Original Research
CMO interviews published via getreelax.com
· Original study ↗
Methodology
Range reported (2%-10%); midpoint extracted. Based on CMO conversations published July 2, 2026
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Indian brands: 2% influencer marketing budget share. Source: CMO interviews published via getreelax.com (2026-07). Via Lighthouse Intelligence -- https://lighthousedata.io/data/indian-brands-influencer-budget-share-2026
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<blockquote cite="https://lighthousedata.io/data/indian-brands-influencer-budget-share-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2%</strong> -- influencer marketing budget share for Indian brands<br><small>Source: CMO interviews published via getreelax.com (2026-07) · <a href="https://lighthousedata.io/data/indian-brands-influencer-budget-share-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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