B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Current

15%

15% -- influencer marketing budget share for Gen Z-targeted app launch campaigns (2026)

Name: Influencer Marketing Budget Share Statistics
Creator: Lighthouse Intelligence
Published: 2026-10-01

2026 · App Launch Partners

Allocating 15% of a marketing budget to influencer marketing aimed at Gen Z can increase brand awareness and app downloads at a lower cost per lead.

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Attribution: App Launch Partners View source

Lighthouse Research Team

Last verified: 2026-10-01 · How we verify data →

Source verified Evidence graded

Value

15%

Unit

Percentage

Data Vintage

2026

Entity

Gen Z-targeted app launch campaigns

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

App Launch Partners Primary Tier B

https://applaunchpartners.com/app-launch-autopsy-marketing-wins-costly-fails/ ↗

Confidence: 53/100 Vintage: 2026 Channel: Common Crawl

Source Article

App Launch Autopsy: Marketing Wins & Costly Fails

Original Research

App Launch Partners · Original study ↗

Methodology

Agency recommendation based on case study experience

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

Gen Z-targeted app launch campaigns: 15% influencer marketing budget share. Source: App Launch Partners (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/influencer-budget-share-15

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<blockquote cite="https://lighthousedata.io/data/influencer-budget-share-15" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15%</strong> -- influencer marketing budget share for Gen Z-targeted app launch campaigns<br><small>Source: App Launch Partners (2026) · <a href="https://lighthousedata.io/data/influencer-budget-share-15" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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