B
Evidence Grade B
Graded
under review
Safe to Cite
Current
48%
48% -- conversion rate for Shoppers Who Print Targeted Offers (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
48%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
30
Freshness
95
Sources (3)
RevTrax
Primary
Tier C
https://www.revtrax.com/the-art-science-of-personalized-offers/ ↗
Source Article
The Art & Science of Personalized Offers - RevTrax Offer Management Platform
Offer Types
Targeted and personalized offers have much higher levels of engagement versus anonymous ‘spray-and-pray’ incentives. Targeted and personalized offers are closely related but they are not necessarily the same. If a digital promotion targets consumers only with specific demographic charact…
Also cited by
statista.com
https://www.statista.com/
2026-08-15
triplewhale.com
https://www.triplewhale.com/
2026-08-15
Original Research
RevTrax
· Original study ↗
Segmentation
IndustryRetail
Channelmulti-channel
Cite this stat
Plain Text
Shoppers Who Print Targeted Offers: 48% conversion rate. Source: RevTrax (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/targeted-offers-conversion-rate
HTML Embed
<blockquote cite="https://lighthousedata.io/data/targeted-offers-conversion-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>48%</strong> -- conversion rate for Shoppers Who Print Targeted Offers<br><small>Source: RevTrax (2026) · <a href="https://lighthousedata.io/data/targeted-offers-conversion-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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