B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
2%
2% -- reply rate for well-targeted B2B email campaigns (2026)
Well-targeted B2B email campaigns typically achieve reply rates between 2% and 5% from senior decision-makers.
- Results shift based on industry, offer, and list quality.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
2%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
24MediaAdvert
Primary
Tier C
https://24mediaadvert.com/blog/targeted-email-marketing-guide/ ↗
Source Article
What Is Targeted Email Marketing? A B2B Buyer's Guide
Original Research
24MediaAdvert
· Original study ↗
Methodology
Range given, midpoint used. Results vary by industry, offer, and list quality.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
well-targeted B2B email campaigns: 2% reply rate. Source: 24MediaAdvert (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/targeted-email-marketing-reply-rates
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<blockquote cite="https://lighthousedata.io/data/targeted-email-marketing-reply-rates" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2%</strong> -- reply rate for well-targeted B2B email campaigns<br><small>Source: 24MediaAdvert (2026) · <a href="https://lighthousedata.io/data/targeted-email-marketing-reply-rates" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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