B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
15.6%
15.6% -- conversion rate for Target and Walmart (2021)
Both Target and Walmart experienced a 15.6% sales conversion rate on Olly products over a six-month period (Dec. 2020 to June 2021).
- Applies specifically to Olly products during a six-month period when out-of-stock DTC visitors were redirected
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
15.6%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
30
Freshness
95
Sources (5)
Glossy
Primary
Tier C
https://www.glossy.co/beauty/how-olly-vitamins-leveraged-retail-partners-amid-dtc-supply-chain-probl… ↗
Source Article
How Olly vitamins leveraged retail partners amid DTC supply chain problems
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amraandelma.com
https://www.amraandelma.com/
2026-08-15
Original Research
Glossy
· Original study ↗
Segmentation
Industrymarketing
Cite this stat
Plain Text
Target and Walmart: 15.6% conversion rate. Source: Glossy (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/target_walmart_conversion_rate
HTML Embed
<blockquote cite="https://lighthousedata.io/data/target_walmart_conversion_rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15.6%</strong> -- conversion rate for Target and Walmart<br><small>Source: Glossy (2021) · <a href="https://lighthousedata.io/data/target_walmart_conversion_rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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