B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
0.85%
0.85% -- social media engagement rate for Tango Tankstations social media presence (Facebook, Instagram, TikTok) (2016)
Tango Tankstations had an initial social media engagement rate of 0.85% prior to growing to 12%.
- Baseline engagement rate before campaign/agency management
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
0.85%
Unit
Percentage
Data Vintage
2016
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Scooperz
Primary
Tier C
https://scooperz.com/cases/tango/ ↗
Source Article
Tango social media presence | Fueling engagement through community-first content
Fueling Tango’s
Social Media Success
Tango Tankstations is all about smart, affordable fueling. With the launch of the Tango app, they made it even easier to save on fuel, park, and share cars.
The challenge
- Build a strong social media presence across Facebook, Instagram, and TikTok
- Engage three…
Original Research
Scooperz
· Original study ↗
Methodology
Self-reported agency case study; engagement rate grew from a baseline of 0.85% to 12% across Facebook, Instagram, and TikTok. Results period not explicitly dated — Scooperz has worked with Tango since 2016. Page also summarizes this as a '13x increase' in engagement rate.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Tango Tankstations social media presence (Facebook, Instagram, TikTok): 0.85% social media engagement rate. Source: Scooperz (2016). Via Lighthouse Intelligence -- https://lighthousedata.io/data/tango-social-media-engagement-rate
HTML Embed
<blockquote cite="https://lighthousedata.io/data/tango-social-media-engagement-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>0.85%</strong> -- social media engagement rate for Tango Tankstations social media presence (Facebook, Instagram, TikTok)<br><small>Source: Scooperz (2016) · <a href="https://lighthousedata.io/data/tango-social-media-engagement-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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