B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
39%
39% -- willingness to pay increase for consumers offered product take-back and recycling (2026)
People were willing to pay up to 39% more when companies offered product take-back and recycling at end of lifecycle.
- up to 39%
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
39%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Ariyh
Primary
Tier B
https://app.sciencesays.com/archive?ref=benjaminach.fr&page=17 ↗
Source Article
Science Says
Original Research
Ariyh
· Original study ↗
Methodology
Consumer behavior research summary (Ariyh/Science Says)
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers offered product take-back and recycling: 39% willingness to pay increase. Source: Ariyh (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/takeback-recycling-willingness-39
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<blockquote cite="https://lighthousedata.io/data/takeback-recycling-willingness-39" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>39%</strong> -- willingness to pay increase for consumers offered product take-back and recycling<br><small>Source: Ariyh (2026) · <a href="https://lighthousedata.io/data/takeback-recycling-willingness-39" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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