B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
35%
35% -- willingness to pay increase for Consumers exposed to personalized packaging (2025)
NielsenIQ research shows personalized packaging increases consumers' willingness to pay by up to 35%.
- stated as up to 35%
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
35%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
NielsenIQ
Primary
Tier B
https://meyers.com/meyers-blog/custom-beverage-packaging/ ↗
Source Article
Custom Beverage Packaging: Enhance Your Brand with Tailored Solutions
Custom Beverage Packaging: Enhance Your Brand with Tailored Solutions
Custom beverage packaging has evolved beyond protection into a powerful marketing tool that shapes consumer behavior. Folding cartons influence purchasing decisions at key moments in stores and online. Effective carton packaging b…
Original Research
NielsenIQ
· Original study ↗
Methodology
NielsenIQ research on personalized packaging, as cited by Meyers blog; figure stated as 'up to 35%'.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Consumers exposed to personalized packaging: 35% willingness to pay increase. Source: NielsenIQ (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/personalized-packaging-wtp-increase-35
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<blockquote cite="https://lighthousedata.io/data/personalized-packaging-wtp-increase-35" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>35%</strong> -- willingness to pay increase for Consumers exposed to personalized packaging<br><small>Source: NielsenIQ (2025) · <a href="https://lighthousedata.io/data/personalized-packaging-wtp-increase-35" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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