B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
27%
27% -- willingness to pay increase for Consumable products with minimalist packaging (2023)
Minimalist packaging for consumable products increases willingness to pay by 27%.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
27%
Unit
Percentage
Data Vintage
2023
Entity
Sample Size
1,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
60
Freshness
95
Source
Journal of Marketing
Primary
Tier B
https://meyers.com/meyers-blog/psychology-sustainable-product-packaging-design/ ↗
Source Article
Product Packaging Design: How Psychology Shapes Effective Sustainable Packaging
Product Packaging Design: How Psychology Shapes Effective Sustainable Packaging
Folding carton packaging often goes unnoticed as a driving force behind consumer decisions, yet it plays a crucial role in influencing purchasing behavior. Sustainable packaging solutions, such as Biodegradable packaging…
Original Research
Journal of Marketing
· Original study ↗
Methodology
Journal of Marketing analysis of over 1,000 consumable products
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Consumable products with minimalist packaging: 27% willingness to pay increase. Source: Journal of Marketing (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/minimalist-packaging-willingness-to-pay-27
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<blockquote cite="https://lighthousedata.io/data/minimalist-packaging-willingness-to-pay-27" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>27%</strong> -- willingness to pay increase for Consumable products with minimalist packaging<br><small>Source: Journal of Marketing (2023) · <a href="https://lighthousedata.io/data/minimalist-packaging-willingness-to-pay-27" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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