B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
18.5%
18.5% -- willingness to pay increase for suitcase (color saturation experiment) (2026)
In an experiment, color saturation led people to be willing to pay 18.5% more for a suitcase.
- Experimental setting; original study not cited
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
18.5%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Science Says
Primary
Tier C
https://app.sciencesays.com/archive?404=/p/-perform-30-100-better-by-ab-testing&page=29 ↗
Source Article
Science Says
Original Research
Science Says
· Original study ↗
Methodology
Experimental finding cited by Science Says; original study not named
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
suitcase (color saturation experiment): 18.5% willingness to pay increase. Source: Science Says (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/suitcase-color-saturation-18-5
HTML Embed
<blockquote cite="https://lighthousedata.io/data/suitcase-color-saturation-18-5" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>18.5%</strong> -- willingness to pay increase for suitcase (color saturation experiment)<br><small>Source: Science Says (2026) · <a href="https://lighthousedata.io/data/suitcase-color-saturation-18-5" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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