B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
15%
15% -- media investment growth rate for Swiss private banking panel (27 major players) - media investments (Q1 2022)
Media investments among the panel of 27 major Swiss private banking players increased by 15%.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
15%
Unit
Percentage
Data Vintage
Q1 2022
Entity
Sample Size
27
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Colombus Consulting
Primary
Tier A
https://en.colombus-consulting.com/publications/digitalization-of-private-banking-customer-relations… ↗
Source Article
Digitalization of private banking customer relationships in Switzerland - 2022 edition - Colombus Consulting
Our study confirms that digital and innovation are mutually enriching, with a focus on customer relationship excellence. Private banks have proposed many new features this year, but there is still one step to be taken: putting their clients’ projects at the heart of their digital strategy.
3 private…
Original Research
Colombus Consulting
· Original study ↗
Methodology
Growth vs previous-year edition; increase driven especially by social networks.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Swiss private banking panel (27 major players) - media investments: 15% media investment growth rate. Source: Colombus Consulting (Q1 2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/swiss-private-banks-media-spend-growth-q1-2022
HTML Embed
<blockquote cite="https://lighthousedata.io/data/swiss-private-banks-media-spend-growth-q1-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15%</strong> -- media investment growth rate for Swiss private banking panel (27 major players) - media investments<br><small>Source: Colombus Consulting (Q1 2022) · <a href="https://lighthousedata.io/data/swiss-private-banks-media-spend-growth-q1-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.