B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
18.2%
18.2% -- media investment growth rate for Norwegian advertising market (total media investments including sponsorship agreements and events) (2021)
Total media investments in Norway, including sponsorship agreements and events, grew by 18.2% in 2021 compared with 2020.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
18.2%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
IRM Media
Primary
Tier A
https://www.irm-media.no/aktuellt/nyheter/arsrapport-det-norske-reklamemarkedet-2021/ ↗
Source Article
Årsrapport: Det norske reklamemarkedet 2021
Det norske reklamemarkedet 2021
IRMs årsrapport inneholder nye tall for sponsing og event i 2021. Årsrapporten ser også på medieutviklingen i et lengre perspektiv og inneholder litt mer informasjon om forholdet til den økonomiske utviklingen.
Medieinvesteringer, inkludert sponsoravtaler og events, p…
Original Research
IRM Media
· Original study ↗
Methodology
Year-over-year growth in 2021 compared with 2020; includes sponsorship agreements and events; driven by strong digital media advertising plus recovery in traditional media.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Norwegian advertising market (total media investments including sponsorship agreements and events): 18.2% media investment growth rate. Source: IRM Media (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/norway-media-investment-growth-2021
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<blockquote cite="https://lighthousedata.io/data/norway-media-investment-growth-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>18.2%</strong> -- media investment growth rate for Norwegian advertising market (total media investments including sponsorship agreements and events)<br><small>Source: IRM Media (2021) · <a href="https://lighthousedata.io/data/norway-media-investment-growth-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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