B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
4%
4% -- media investment growth rate for Norwegian media market (Q1 2020)
Media investments in Norway experienced a decline/loss of 4.0% in Q1 2020 compared to the same quarter the previous year.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
4%
Unit
Percentage
Data Vintage
Q1 2020
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
IRM (Institutt for Reklamemediastatistikk)
Primary
Tier A
https://www.irm-media.no/aktuellt/nyheter/ ↗
Source Article
Nyheter
mars 25, 2021
Nå har IRM publisert en revidert prognose 2021
Den andre bølgen hadde mindre effekt på annonseringsinvesteringene, nå spår IRM full opphenting i 2021.
februar 26, 2021
Det norske reklamemarkedet 2020: Salget i 2020 utgjorde 19,8 milliarder NOK, tapet er -6,0% i forhold til 2019
Året i …
Original Research
IRM (Institutt for Reklamemediastatistikk)
· Original study ↗
Methodology
IRM quarterly tracking, Q1 2020 vs Q1 2019
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Norwegian media market: 4% media investment growth rate. Source: IRM (Institutt for Reklamemediastatistikk) (Q1 2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/norwegian-media-investments-q1-2020-decline
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<blockquote cite="https://lighthousedata.io/data/norwegian-media-investments-q1-2020-decline" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>4%</strong> -- media investment growth rate for Norwegian media market<br><small>Source: IRM (Institutt for Reklamemediastatistikk) (Q1 2020) · <a href="https://lighthousedata.io/data/norwegian-media-investments-q1-2020-decline" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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