B
Evidence Grade B
Graded
under review
Safe to Cite
Aging
1,000,000
1,000,000 -- campaign reach for SWAP App pre-launch campaign (Philippines/Indonesia) (2024)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
1,000,000
Unit
Count
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Narrators
Primary
Tier A
https://www.narrators.io/portfolio/swap/ ↗
Source Article
Influencer marketing case study for SWAP on Narrators
Influencer marketing case study for SWAP on Narrators
SWAP App Pre-Launching Campaign
#SwapAsia
Campaign Brief
Swap, a brand new payment app, partnered with Narrators’ influencers to promote its launch in the Philippines and Indonesia. The campaign goal was to spread awareness for the new product pr…
Original Research
Narrators
· Original study ↗
Methodology
Influencer campaign case study; 52 micro-influencers posting IG Stories
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
SWAP App pre-launch campaign (Philippines/Indonesia): 1,000,000 campaign reach. Source: Narrators (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/swap-campaign-reach-1m
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<blockquote cite="https://lighthousedata.io/data/swap-campaign-reach-1m" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>1,000,000</strong> -- campaign reach for SWAP App pre-launch campaign (Philippines/Indonesia)<br><small>Source: Narrators (2024) · <a href="https://lighthousedata.io/data/swap-campaign-reach-1m" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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