B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
17,130,000
17,130,000 -- campaign reach for HK Digital Advertising Start-ups X Publishing Support Scheme (5th edition campaigns) (2023)
The 11 digital advertising projects under the 5th Support Scheme reached nearly 17.13 million people.
- Stated as 'nearly 17.13 million people'
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
17,130,000
Unit
Count
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Hong Kong Association of Interactive Marketing (HKAIM)
Primary
Tier A
https://martechasia.net/pr-newswire/digital-advertising-publishing-industries-annual-crossover-event… ↗
Source Article
Digital Advertising & Publishing Industries' Annual Crossover Event: Launch Ceremony of The 6th "HK Digital Advertising Start-ups X Publishing (Writers) Promotion Support Scheme" | MartechAsia
Unveiling 12 Selected Teams of Local Digital Advertising Start-ups & Emerging Writers
HONG KONG, Feb. 29, 2024 /PRNewswire/ — The Hong Kong Digital Advertising Start-ups X Publishing (Writers) Promotion Support Scheme (the “Support Scheme”), organized by Hong Kong Association of Interactive Marketin…
Original Research
Hong Kong Association of Interactive Marketing (HKAIM)
· Original study ↗
Methodology
Aggregate campaign reach reported by HKAIM for 11 digital advertising projects under the 5th Support Scheme
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
HK Digital Advertising Start-ups X Publishing Support Scheme (5th edition campaigns): 17,130,000 campaign reach. Source: Hong Kong Association of Interactive Marketing (HKAIM) (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/hk-adscheme5-campaign-reach-17m
HTML Embed
<blockquote cite="https://lighthousedata.io/data/hk-adscheme5-campaign-reach-17m" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>17,130,000</strong> -- campaign reach for HK Digital Advertising Start-ups X Publishing Support Scheme (5th edition campaigns)<br><small>Source: Hong Kong Association of Interactive Marketing (HKAIM) (2023) · <a href="https://lighthousedata.io/data/hk-adscheme5-campaign-reach-17m" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.