B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
17,000,000
17,000,000 -- campaign reach for HK Digital Advertising Start-ups X Publishing Support Scheme campaigns (2023)
The 11 digital advertising campaigns created under the 5th Support Scheme reached nearly 17 million people.
- Represents 'nearly 17 million people'
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
17,000,000
Unit
Count
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Hong Kong Association of Interactive Marketing (AIM)
Primary
Tier A
https://martechasia.net/pr-newswire/5th-hk-digital-advertising-start-ups-x-publishing-writers-promot… ↗
Source Article
5th HK Digital Advertising Start-ups X Publishing (Writers) Promotion Support Scheme Digital Advertising Design (for Publishing) Awards Ceremony and Sharing Session with Awardees | MartechAsia
Celebrating 5th Anniversary of the Cross-Industry Event: Nurturing Local Digital Advertising Talents
HONG KONG, July 17, 2023 /PRNewswire/ — The 5th HK Digital Advertising Start-up X Publishing (Writers) Promotion Support Scheme (the “Support Scheme”) is organized by the Hong Kong Association of Int…
Original Research
Hong Kong Association of Interactive Marketing (AIM)
· Original study ↗
Methodology
Aggregate reach across 11 digital advertising campaigns under the 5th Support Scheme, reported by organizer AIM
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
HK Digital Advertising Start-ups X Publishing Support Scheme campaigns: 17,000,000 campaign reach. Source: Hong Kong Association of Interactive Marketing (AIM) (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/hk-digital-ad-campaigns-reach-2023
HTML Embed
<blockquote cite="https://lighthousedata.io/data/hk-digital-ad-campaigns-reach-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>17,000,000</strong> -- campaign reach for HK Digital Advertising Start-ups X Publishing Support Scheme campaigns<br><small>Source: Hong Kong Association of Interactive Marketing (AIM) (2023) · <a href="https://lighthousedata.io/data/hk-digital-ad-campaigns-reach-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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