B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
30%
30% -- household penetration rate for US households with both DVR and SVOD (2016)
Close to 30 percent of US households have both a DVR and access to SVOD.
- Described as 'close to 30 percent' / 'As high as 30 percent'
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
30%
Unit
Percentage
Data Vintage
2016
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Nielsen
Primary
Tier C
https://solomozone.com/2016/07/19/ten-game-changing-content-marketing-trends/ ↗
Source Article
Ten Game Changing Content Marketing Trends
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Chatbots are taking over from Apps, according to a Fiksu Study. Teens spend an average of 23 Mins and 23 secs on Messaging Chat. Facebook reports that developers have created more than 11,000 chatbots for its Messenger platform, and Kik — one of the most popu…
Original Research
Nielsen
· Original study ↗
Methodology
Nielsen Research report, cited secondhand
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US households with both DVR and SVOD: 30% household penetration rate. Source: Nielsen (2016). Via Lighthouse Intelligence -- https://lighthousedata.io/data/svod-dvr-penetration-us-2016
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<blockquote cite="https://lighthousedata.io/data/svod-dvr-penetration-us-2016" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30%</strong> -- household penetration rate for US households with both DVR and SVOD<br><small>Source: Nielsen (2016) · <a href="https://lighthousedata.io/data/svod-dvr-penetration-us-2016" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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