B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
83%
83% -- household penetration rate for Amazon (2025)
83% of U.S. households shop on Amazon.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
83%
Unit
Percentage
Data Vintage
2025
Entity
Geography
EMEA
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Numerator
Primary
Tier C
https://www.amerge.es/go-beyond-the-marketplace-with-amazon-dsp/ ↗
Source Article
Amazon Decoded April 2025 // Disrupting Amazon Globally
Original Research
Numerator
· Original study ↗
Methodology
Numerator shopper report cited by Amerge
Methodology documented
Segmentation
IndustryRetail
RegionEMEA
Channelmulti-channel
Cite this stat
Plain Text
Amazon: 83% household penetration rate. Source: Numerator (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-households-shopping-amazon-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/us-households-shopping-amazon-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>83%</strong> -- household penetration rate for Amazon<br><small>Source: Numerator (2025) · <a href="https://lighthousedata.io/data/us-households-shopping-amazon-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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