B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
40%
40% -- household penetration rate for Sky (2014)
Around 40% of all homes in the UK and Ireland have a direct relationship with Sky.
- Approximate figure ('around 40%')
- Direct relationship defined as using TV, broadband, or home telephony services
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2014
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Sky
Primary
Tier A
https://agama.tv/british-sky-broadcasting-extends-agama-quality-assurance-with-ott-service-monitorin… ↗
Source Article
British SKY broadcasting extends Agama quality assurance with OTT service monitoring for sky go and now TV
Original Research
Sky
· Original study ↗
Methodology
Company press release, UK and Ireland homes
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Sky: 40% household penetration rate. Source: Sky (2014). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sky-homes-direct-relationship-2014
HTML Embed
<blockquote cite="https://lighthousedata.io/data/sky-homes-direct-relationship-2014" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- household penetration rate for Sky<br><small>Source: Sky (2014) · <a href="https://lighthousedata.io/data/sky-homes-direct-relationship-2014" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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