B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
37%
37% -- household penetration rate for US power toothbrush category (2002)
Household penetration of power toothbrushes reached 37% in the US, having nearly doubled in the prior two years.
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Lighthouse Research Team
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Evidence graded
Value
37%
Unit
Percentage
Data Vintage
2002
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Synovate Multi-Client Research Group
Primary
Tier B
https://www.dentistryiq.com/dental-hygiene/salaries/article/16368918/philips-sonicare-catapults-to-t… ↗
Source Article
Philips Sonicare catapults to top market share position within total power toothbrush category
Philips Sonicare catapults to top market share position within total power toothbrush category
With consumer demand for premium power toothbrushes surging to an all-time high, Philips Electronics, maker of the Sonicare(R) power toothbrush, heads into 2003 as the leading brand on the market. Sonicare…
Original Research
Synovate Multi-Client Research Group
· Original study ↗
Methodology
Source: Synovate Multi-Client Research Group
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US power toothbrush category: 37% household penetration rate. Source: Synovate Multi-Client Research Group (2002). Via Lighthouse Intelligence -- https://lighthousedata.io/data/power-toothbrush-household-penetration-2002
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<blockquote cite="https://lighthousedata.io/data/power-toothbrush-household-penetration-2002" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>37%</strong> -- household penetration rate for US power toothbrush category<br><small>Source: Synovate Multi-Client Research Group (2002) · <a href="https://lighthousedata.io/data/power-toothbrush-household-penetration-2002" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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