B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
34.5%
34.5% -- position 1 click through rate decline for Google organic search position 1 results (2025)
Position 1 CTR dropped by 34.5% when Google AI Overviews were present according to a SurferSEO study.
- Study conducted by SurferSEO measuring CTR drop when AI Overviews are present
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
34.5%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
SurferSEO
Primary
Tier C
https://billboardbuzz.blogspot.com/2025/05/the-impact-of-googles-ai-overviews-on.html ↗
Source Article
The Impact of Google’s AI Overviews on Website Traffic: A Deep Dive
The Impact of Google’s AI Overviews on Website Traffic: A Deep Dive
May 2024
Google introduced AI Overviews—AI-generated summaries that appear at the top of search results. While designed to provide quick answers to users, these overviews have significantly impacted website traffic across various in…
Original Research
SurferSEO
· Original study ↗
Methodology
SurferSEO study comparing position 1 CTR with and without AI Overviews present; study date not specified. Cited via third-party blog.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google organic search position 1 results: 34.5% position 1 click through rate decline. Source: SurferSEO (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/surferseo-position1-ctr-drop-ai-overviews
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<blockquote cite="https://lighthousedata.io/data/surferseo-position1-ctr-drop-ai-overviews" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>34.5%</strong> -- position 1 click through rate decline for Google organic search position 1 results<br><small>Source: SurferSEO (2025) · <a href="https://lighthousedata.io/data/surferseo-position1-ctr-drop-ai-overviews" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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