B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
34.5%
34.5% -- position 1 click through rate decline for Google AI Overviews (organic search) (2025-03)
Position 1 organic click-through rates declined by 34.5% when Google AI Overviews appeared.
- Study conducted by Ahrefs comparing 150,000 keywords triggering AI Overviews to 150,000 control keywords
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
34.5%
Unit
Percentage
Data Vintage
2025-03
Entity
Sample Size
300,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Ahrefs
Primary
Tier B
https://www.getpassionfruit.com/blog/how-ai-overviews-are-affecting-click-rates-on-google-and-best-p… ↗
Source Article
Passionfruit : SEO, GEO & Omni Channel Ads | Integrated Marketing Services | Backed by Top Investors
How AI Overviews Are Affecting Click Rates on Google and Best Practices to Navigate Through Them
May 6, 2025
Join 500+ brands growing with Passionfruit!
The New Search Reality: Understanding Google's AI Overviews in 2025
It's Thursday morning, May 15, 2025, and the search landscape has fundamentally…
Original Research
Ahrefs
· Original study ↗
Methodology
Ahrefs study of 300,000 keywords (150,000 triggering AI Overviews, 150,000 control); position 1 CTR fell from 7.3% (Mar 2024) to 2.6% (Mar 2025)
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google AI Overviews (organic search): 34.5% position 1 click through rate decline. Source: Ahrefs (2025-03). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-overviews-position1-ctr-drop-ahrefs-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ai-overviews-position1-ctr-drop-ahrefs-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>34.5%</strong> -- position 1 click through rate decline for Google AI Overviews (organic search)<br><small>Source: Ahrefs (2025-03) · <a href="https://lighthousedata.io/data/ai-overviews-position1-ctr-drop-ahrefs-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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