B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
32%
32% -- position 1 click through rate decline for Google organic search (2025)
Google organic search Position 1 click-through rate experienced a 32% year-over-year decline according to GrowthSRC 2025.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
32%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
GrowthSRC
Primary
Tier C
https://navboost.com/ ↗
Source Article
NavBoost: Google's Click-Based Ranking System Explained
Google's Click-Based Ranking System
NavBoost: How Google Uses Your Clicks to Rank Search Results
The 2024 Google API leak confirmed what many suspected: click behavior is a core ranking signal. NavBoost is the system behind it. This is everything we know.
13
Month Rolling Window
NavBoost data aggreg…
Original Research
GrowthSRC
· Original study ↗
Methodology
Year-over-year decline, cited from GrowthSRC 2025
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google organic search: 32% position 1 click through rate decline. Source: GrowthSRC (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/position-1-ctr-decline-growthsrc-2025
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<blockquote cite="https://lighthousedata.io/data/position-1-ctr-decline-growthsrc-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>32%</strong> -- position 1 click through rate decline for Google organic search<br><small>Source: GrowthSRC (2025) · <a href="https://lighthousedata.io/data/position-1-ctr-decline-growthsrc-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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