B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
78%
78% -- position 1 click through rate decline for Google search results with AI Overviews (2025)
Position 1 CTR for keywords that trigger a Google AI Overview dropped by 78% between December 2023 and December 2025.
- Applies specifically to position 1 organic results on search queries triggering AI Overviews
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
78%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Ahrefs
Primary
Tier B
https://www.365iwebdesign.co.uk/news/2026/02/10/ai-overviews-steal-58-percent-clicks-uk-websites/ ↗
Source Article
AI Overviews Now Steal 58% of Clicks: What UK Businesses Must Do
Original Research
Ahrefs
· Original study ↗
Methodology
Position 1 CTR dropped from 0.073% to 0.016% for keywords triggering AI Overviews
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google search results with AI Overviews: 78% position 1 click through rate decline. Source: Ahrefs (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/position1-ctr-drop-78pct-ai-overviews
HTML Embed
<blockquote cite="https://lighthousedata.io/data/position1-ctr-drop-78pct-ai-overviews" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>78%</strong> -- position 1 click through rate decline for Google search results with AI Overviews<br><small>Source: Ahrefs (2025) · <a href="https://lighthousedata.io/data/position1-ctr-drop-78pct-ai-overviews" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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