B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
30%
30% -- sales lift for sun hat ecommerce product images (2021)
In an A/B test, sales of a sun hat were 30% higher when the model in the product image was looking away from the camera.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
30%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
60
Freshness
95
Source
Journal of Consumer Research (To, R.N. and Patrick, V.M.)
Primary
Tier A
https://app.sciencesays.com/p/ecommerce-playbook-preview ↗
Source Article
6 insights from the Ecommerce Playbook
Original Research
Journal of Consumer Research (To, R.N. and Patrick, V.M.)
· Original study ↗
Methodology
A/B test on product image model gaze direction; published in Journal of Consumer Research (To & Patrick, Feb 2021)
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
sun hat ecommerce product images: 30% sales lift. Source: Journal of Consumer Research (To, R.N. and Patrick, V.M.) (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sun-hat-sales-30-higher-model-looking-away
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<blockquote cite="https://lighthousedata.io/data/sun-hat-sales-30-higher-model-looking-away" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30%</strong> -- sales lift for sun hat ecommerce product images<br><small>Source: Journal of Consumer Research (To, R.N. and Patrick, V.M.) (2021) · <a href="https://lighthousedata.io/data/sun-hat-sales-30-higher-model-looking-away" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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