B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
47%
47% -- sales lift for prominent product placements in movies (2025)
A study by Harvard Business School found that prominent product placements in movies can increase sales by up to 47%.
- Represents the upper bound ('up to 47%')
- Specific to prominent placements in movies
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
47%
Unit
Percentage
Data Vintage
2025
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Harvard Business School
Primary
Tier C
https://blog.hollywoodbranded.com/the-hidden-value-of-product-placement ↗
Source Article
The Hidden Value of Product Placement
The Hidden Value of Product Placement
Quick Answer
Discover how product placement in movies and TV shows can drive brand awareness and sales with proven success stories and insights from Hollywood Branded.
From Screens to Sales
As a business owner, I understand that every investment must be scrutini…
Original Research
Harvard Business School
· Original study ↗
Methodology
Cited study
Methodology documented
Segmentation
IndustryMedia
RegionGlobal
RoleAll marketers
Channelinfluencer
Cite this stat
Plain Text
prominent product placements in movies: 47% sales lift. Source: Harvard Business School (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/hbs-product-placement-sales
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<blockquote cite="https://lighthousedata.io/data/hbs-product-placement-sales" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>47%</strong> -- sales lift for prominent product placements in movies<br><small>Source: Harvard Business School (2025) · <a href="https://lighthousedata.io/data/hbs-product-placement-sales" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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