B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
18.7%
18.7% -- sales lift for Harbin Beer partner stores (2025-04)
Partner stores participating in the Back Rack Hack campaign experienced an 18.7% lift in Harbin Beer sales within a month.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
18.7%
Unit
Percentage
Data Vintage
2025-04
Entity
Geography
APAC
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
BBDO China / Harbin Beer
Primary
Tier B
https://campaignsoftheworld.com/ooh-campaigns/harbin-beer-back-rack-hack/ ↗
Source Article
How Harbin Beer’s “Back Rack Hack” Redefined Retail Strategy and Boosted Sales
Harbin Beer’s “Back Rack Hack” – A Cold Surprise That Changed Everything
In a market where shelf space is prime real estate, Harbin Beer did the unthinkable: they asked shopkeepers to move their products to the back of the fridge. Counterintuitive? Definitely. Effective? Absolutely.
Launched in Apri…
Original Research
BBDO China / Harbin Beer
· Original study ↗
Methodology
Campaign results reported with zero media spend; one-month measurement window
Methodology documented
Segmentation
IndustryRetail
RegionAPAC
ChannelOOH
Cite this stat
Plain Text
Harbin Beer partner stores: 18.7% sales lift. Source: BBDO China / Harbin Beer (2025-04). Via Lighthouse Intelligence -- https://lighthousedata.io/data/harbin-beer-sales-lift-back-rack-hack
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<blockquote cite="https://lighthousedata.io/data/harbin-beer-sales-lift-back-rack-hack" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>18.7%</strong> -- sales lift for Harbin Beer partner stores<br><small>Source: BBDO China / Harbin Beer (2025-04) · <a href="https://lighthousedata.io/data/harbin-beer-sales-lift-back-rack-hack" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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