B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
4.1%
4.1% -- awareness lift for Sulwhasoo DOOH campaign (2026)
Sulwhasoo's DOOH campaign achieved a 4.1% awareness lift.
- Brand-reported metric
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
4.1%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Amorepacific
Primary
Tier B
https://bdooh.com/news/ ↗
Source Article
Beauty DOOH News & Analysis — BDOOH
News & analysis
News
Timely, sourced analysis of the developments moving beauty DOOH — the reports, deals, standards and numbers worth your attention. For the evergreen reference, see Research.
-
The mall landlord becomes a media owner
Simon Property Group has launched its own media network across 2…
Original Research
Amorepacific
· Original study ↗
Methodology
Brand-reported; also 3.4% purchase-intent lift
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Sulwhasoo DOOH campaign: 4.1% awareness lift. Source: Amorepacific (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sulwhasoo-awareness-lift-4-1
HTML Embed
<blockquote cite="https://lighthousedata.io/data/sulwhasoo-awareness-lift-4-1" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>4.1%</strong> -- awareness lift for Sulwhasoo DOOH campaign<br><small>Source: Amorepacific (2026) · <a href="https://lighthousedata.io/data/sulwhasoo-awareness-lift-4-1" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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