B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
34%
34% -- awareness lift for Gilenya (2025)
The Gilenya campaign by Novartis drove a 34 percent awareness lift among key demographics.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
34%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Novartis
Primary
Tier C
https://www.valuebound.com/resources/blog/Pharma-case-studies ↗
Source Article
Pharma case studies: 5 Real Campaigns That Increased Doctor
Let’s not overcomplicate it. If you’re running marketing in pharma and you’re serious about results, you need a doctor engagement platform India that actually drives interaction. Not once. Not temporarily. Consistently.
Doctors aren’t just a touchpoint; they’re the primary decision-makers. And right…
Original Research
Novartis
· Original study ↗
Methodology
Case study of social/medical ecosystem campaign; original measurement methodology not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Gilenya: 34% awareness lift. Source: Novartis (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gilenya-awareness-lift-34-percent
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<blockquote cite="https://lighthousedata.io/data/gilenya-awareness-lift-34-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>34%</strong> -- awareness lift for Gilenya<br><small>Source: Novartis (2025) · <a href="https://lighthousedata.io/data/gilenya-awareness-lift-34-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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