B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
25%
25% -- awareness lift for Assassin's Creed campaign (2017)
Ubisoft's Assassin's Creed video ad sequencing campaign resulted in a 25% lift in awareness.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
25%
Unit
Percentage
Data Vintage
2017
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
90
Citation Chain
90
Independence
30
Methodology
45
Freshness
86
Source
Google
Primary
Tier A
https://www.blog.google/products/ads/know-their-intention-get-their/?utm_source=Gplus&utm_medium=soc… ↗
Source Article
Know their intention, get their attention: New ways to connect and measure on YouTube
Know their intention, get their attention: New ways to connect and measure on YouTube
We look at our phones while we watch TV. We watch TV on our phones while we walk to work. We work on our laptops while we cast video to a set-top box. We spend the majority of our days connected, often via multiple…
Original Research
Google
· Original study ↗
Methodology
Best-in-class lifts in awareness
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
Assassin's Creed campaign: 25% awareness lift. Source: Google (2017). Via Lighthouse Intelligence -- https://lighthousedata.io/data/assassins-creed-campaign-awareness-lift
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<blockquote cite="https://lighthousedata.io/data/assassins-creed-campaign-awareness-lift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>25%</strong> -- awareness lift for Assassin's Creed campaign<br><small>Source: Google (2017) · <a href="https://lighthousedata.io/data/assassins-creed-campaign-awareness-lift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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