B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Current

43.41%

43.41% -- reply rate for emails including prospect’s name in subject line (2026)

Name: Reply Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-08-03

2026 · Sales So

Cold emails that include the prospect's name in the subject line generate a 43.41% reply rate.

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Attribution: Sales So View source

Lighthouse Research Team

Last verified: 2026-08-03 · How we verify data →

Source verified Evidence graded

Value

43.41%

Unit

Percentage

Data Vintage

2026

Entity

emails including prospect’s name in subject line

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

60/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Sales So Primary Tier C

https://salesso.com/blog/personalized-email-marketing-statistics/?utm_source=chatgpt.com ↗

Confidence: 55/100 Vintage: 2026 Channel: Cc Extraction

Source Article

Personalized Email Marketing Statistics: 2025 Data & Insights - Sales So

Personalized Email Marketing Statistics: 2026 Data & Insights - Sophie Ricci - Views : 28,543 Table of Contents Personalized Email Marketing Statistics - Personalized emails deliver 29% higher unique open rates – more prospects reading messages with 5.7 times more revenue generated than generic mess…

Original Research

Sales So · Original study ↗

Segmentation

Industrymarketing RoleAll marketers Channelemail

Cite this stat

Plain Text

emails including prospect’s name in subject line: 43.41% reply rate. Source: Sales So (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/subject-line-personalization-reply-rate

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<blockquote cite="https://lighthousedata.io/data/subject-line-personalization-reply-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>43.41%</strong> -- reply rate for emails including prospect’s name in subject line<br><small>Source: Sales So (2026) · <a href="https://lighthousedata.io/data/subject-line-personalization-reply-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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