B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
$23
$23 -- cost per mille for Streaming video advertising (2025-06)
Streaming video advertising had an average cost per mille (CPM) of $23 in June 2025.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
$23
Unit
Currency Usd
Data Vintage
2025-06
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Media Monthly
Primary
Tier C
https://billboardbuzz.blogspot.com/2025/06/the-best-deal-in-advertising-why.html ↗
Source Article
The Best Deal in Advertising? Why Bulletins Dominate the 2025 CPM Race
The Best Deal in Advertising? Why Bulletins Dominate the 2025 CPM Race
Budgets Are Tight, But Bulletins Are Booming
Ad budgets are shrinking. Attribution is more complex than ever. And digital platforms are drowning in noise and inflated pricing. Yet, one channel is standing tall above the rest—lite…
Original Research
Media Monthly
· Original study ↗
Methodology
CPM comparison across advertising channels from Media Monthly's June 2025 Select Media & Entertainment Activity Report (page 7), as cited by Billboard Buzz blog.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Streaming video advertising: $23 cost per mille. Source: Media Monthly (2025-06). Via Lighthouse Intelligence -- https://lighthousedata.io/data/streaming-video-cpm-2025
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<blockquote cite="https://lighthousedata.io/data/streaming-video-cpm-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$23</strong> -- cost per mille for Streaming video advertising<br><small>Source: Media Monthly (2025-06) · <a href="https://lighthousedata.io/data/streaming-video-cpm-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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