B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
70%
70% -- streaming service subscription rate for Consumers aged 18 to 34 years old (2020)
In a 2020 survey, 70% of respondents aged 18 to 34 years old stated that they currently subscribed to a streaming service.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2020
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
142productions.com
Primary
Tier C
https://142productions.com/what-is-ott-advertising-a-guide-to-over-the-top-ads/ ↗
Source Article
What Is OTT Advertising? A Guide to Over-the-Top Ads - We are 142 Productions
TV has changed a lot in the past few years. With the introduction and growth of streaming services, we’ve gotten a whole new way to reach viewers with our ads.
According to a recent Nielsen survey, videos streamed through over-the-top (OTT) services – like Hulu, Netflix, HBO Max, and Disney Plus – a…
Original Research
142productions.com
· Original study ↗
Methodology
2020 survey cited in article
Methodology documented
Segmentation
IndustryMedia
RegionGlobal
Channelmulti-channel
Cite this stat
Plain Text
Consumers aged 18 to 34 years old: 70% streaming service subscription rate. Source: 142productions.com (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/streaming-subscription-young-adults-2020
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<blockquote cite="https://lighthousedata.io/data/streaming-subscription-young-adults-2020" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- streaming service subscription rate for Consumers aged 18 to 34 years old<br><small>Source: 142productions.com (2020) · <a href="https://lighthousedata.io/data/streaming-subscription-young-adults-2020" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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