B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
91%
91% -- streaming service subscription rate for Target guests (2024-02)
91% of Target guests subscribe to a streaming service.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
91%
Unit
Percentage
Data Vintage
2024-02
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Roundel (Target)
Primary
Tier A
https://roundel.com/what-we-offer/ctv/ ↗
Source Article
CTV
Source
1Roundel CTV Survey Report February 2024
Tap into the largest screen in the room as you catch viewers sticking around for commercial breaks to watch their favorite content. CTV by Roundel™ allows you to run in connected TV placements, including those on smart-TV-connected digital devices (Rok…
Original Research
Roundel (Target)
· Original study ↗
Methodology
Roundel CTV Survey Report, February 2024; survey of Target guests; sample size not disclosed.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Target guests: 91% streaming service subscription rate. Source: Roundel (Target) (2024-02). Via Lighthouse Intelligence -- https://lighthousedata.io/data/target-guests-streaming-subscription-2024
HTML Embed
<blockquote cite="https://lighthousedata.io/data/target-guests-streaming-subscription-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>91%</strong> -- streaming service subscription rate for Target guests<br><small>Source: Roundel (Target) (2024-02) · <a href="https://lighthousedata.io/data/target-guests-streaming-subscription-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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