B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
80%
80% -- streaming service subscription rate for US adults (2021)
About 80% of respondents reported subscribing to at least one streaming service during the peak of the pandemic.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
YouGov
Primary
Tier B
https://www.digitalinformationworld.com/2021/06/surge-in-streaming-platform-usage.html ↗
Source Article
Surge in Streaming Platform Usage Unlikely to Subside Post-Pandemic, Survey Reveals
By this point it has become clear that the pandemic has completely changed the face of the global economy, though some industries actually ended up benefiting from it in some way, shape or form. Streaming platforms in particular have seen a massive surge in usage, and many big corporations have doub…
Original Research
YouGov
· Original study ↗
Methodology
YouGov survey, reported via Digital Information World
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US adults: 80% streaming service subscription rate. Source: YouGov (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/streaming-subscription-during-pandemic-2021
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<blockquote cite="https://lighthousedata.io/data/streaming-subscription-during-pandemic-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- streaming service subscription rate for US adults<br><small>Source: YouGov (2021) · <a href="https://lighthousedata.io/data/streaming-subscription-during-pandemic-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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