B
Evidence Grade B
Graded
under review
Safe to Cite
Current
42%
42% -- startup failure rate due to no market need for failed startups (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
42%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
CB Insights
Primary
Tier C
https://www.billybuzz.com/blog/how-to-find-product-market-fit ↗
Source Article
A Founder's Guide: how to find product market fit
Original Research
CB Insights
· Original study ↗
Methodology
CB Insights study on startup failure causes, cited by BillyBuzz
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2025 | 35% | |
| 2026 (current) | 42% | +20.0% |
Segmentation
IndustryAll
Company SizeSMB
RoleAll marketers
Channelcontent
Cite this stat
Plain Text
failed startups: 42% startup failure rate due to no market need. Source: CB Insights (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/startups-fail-no-market-need-cb-insights
HTML Embed
<blockquote cite="https://lighthousedata.io/data/startups-fail-no-market-need-cb-insights" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>42%</strong> -- startup failure rate due to no market need for failed startups<br><small>Source: CB Insights (2026) · <a href="https://lighthousedata.io/data/startups-fail-no-market-need-cb-insights" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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